IDEA - Norbert Schoerner - Prada Archive 1998-2002 (2nd edition)

Overview

Second edition of 1500

The new IDEA book is Norbert Schoerner PRADA ARCHIVE 1998-2002. A formal exercise in making a book as true to Schoerner's seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold/ hole punched format, Angela Lindvall's face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner's Prada. Its presence explains itself.

Norbert Schoerner is German. He moved to London in 1988. Throughout his career as an artist, his photography and film constantly sought to establish a new set of rules, unique to his own way of thinking. Working in fashion, he is the most rigorous and aesthetically principled of all practitioners.
He met his match in Prada.

Norbert Schoerner
PRADA ARCHIVE 1998-2002
Published by IDEA
Designed by Jonny Lu Studio 978-1-7395918-4-7
Softback with archival-box greyboard covers 4 punched holes through the whole book 29.7 x 22cm 178 pages