RVCA makes a difference within the surf and skate scene by looking beyond these cultures. The RVCA brand signs famous and lesser known athletes to their team. Not only surfers and skaters but also MMA fighters and Jiu-Jitsu hero’s like BJ Penn and Lucas Leite become RVCA ambassadors next to up- and coming artists. RVCA is founded in 2000 by PM Tenor and pro surfer Conan Hayes and to this day the brand combines art, music, fashion and an overall modern lifestyle. They aim to connect different sub-cultures and this goal is reflected in the RVCA collection. The brandname RVCA is a difficult one for many, you pronounce the V as a U and the origin comes from the Greek word of clothing. HAVEN has just learned you something new. It was our pleasure.