Nixon was founded in 1998 in Encinitas, California by Andy Laats and Chad DiNenna. They started out of frustration with the lack of quality watches that catered to their skate and surf scene. Therefor they started designing the first custom Nixon watches. Over the years it became clear that adventure seekers, sports athletes, surfers, skateboarders and fashion forwards appreciate Nixon's high quality time pieces. Nixon watches offer both style and function for demanding sportive lifestyles. We as surfers always want to bent time (and work) around the tides and swell. Might as well take on that challenge in style. Our favorite: the Nixon Base Tide.