Founded by Amsterdam-based former professional windsurfer Paul Zeper, who started at age 14 in classic Dutch conditions. Far from tropical surf clichés, the crew embraces brown water, cold temperatures, wind, and rough coastlines. Conditions that filter out the casual and leave only those truly committed.

Their collections reflect that same mindset: a mix of surf, workwear, and city-ready pieces. Minimal yet technical, with utilitarian silhouettes, strong graphics, and everyday essentials designed to move seamlessly between coastline and urban life.