The name Gun Ana originates from an ancient sun goddess, whose rays were seen as the link between the sun, the earth, and all living beings. This symbolism reflects a belief in a holistic mindset—where every choice, from ingredient selection to product shipping, is interconnected and capable of making a meaningful impact.

Gun Ana’s core values center on making thoughtful, sustainable decisions in product development. With a circular mindset at the foundation, the brand uses oat oil—an ingredient rich in skin benefits and upcycled from the food industry—and packaging made from post-consumer recycled PET. Inspiration for key ingredients is drawn from Scandinavian flora, and all products are manufactured locally on the west coast of Sweden.