IDEA - Renell Medrano Ice Magazine Vol.2 - The Atlanta Issue
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Overview
Limited Edition of 2000
NEW YORK, NY (SEPTEMBER 13, 2025) - IDEA is pleased to announce their latest release, Renell Medrano's Ice Magazine Vol. 2. "The coldest magazine on Earth" returns after their major debut last October that cast women of every body shape, size, height, and nail length on Medrano's home turf, New York City. For this issue, she finds inspiration from the Georgia Peaches that radiate hustle, drive, and charm. We see new and familiar faces side by side, embracing what it means to be an Ice Girl - relentlessly herself, and nobody embodies this more than featured powerhouse rapper and songwriter, Eve.
On her sources of inspiration Renell comments, "I picked Atlanta because I feel a strong connection to the South. Every time I visit, the energy down there reminds me of home. There's a natural and raw beauty to everyone I meet. I see Ice Magazine as an extension of myself that will grow in tandem with everything I am building. As I see more of the world, Ice Magazine will be a platform to highlight different types of women and creatives wherever I go. The vision is bigger than just me."
Ice Magazine is devoted to celebrating the around-the-way girl: unapologetic, magnetic, and entirely her own. Inspired by her collection of Players magazine, Renell explores the beauty and softness in sensuality. Historically, Black women and women of color have been oversexualized, and part of Medrano's objective is to create a space where these women are comfortable embracing their sexual side devoid of the male gaze. The conversations weaved throughout the editorials are introspective, speaking to topics such as definitions of beauty and female resilience. Women seeing women. The power of Ice Magazine lies in the female collaborators Renell chooses to bring the full vision to life. Collaborators from Volume 1 return including the illustrious Raisa Flowers on makeup and styling by Marika-Ella Ames. Volume 2 brings in the talented Amidat Giwa on hair, rounding out the all-women crew.
About Renell Medrano and Ice Studios
Renell Medrano is a Dominican-American photographer and director from The Bronx, New York, whose work focuses on finding vulnerability in her subjects, drawing inspiration from New York City and her motherland of the Dominican Republic. Her commercial fashion photography has been published in dozens of publications such as Vogue, Elle, Harper's Bazaar, CQ, CR Men, and W. Ice Studios is a creative domain, founded by Medrano to serve as a platform that encompasses production and creative work, visuals, and capsule clothing.
About IDEA
Founded by Angela Hill and David Owen, IDEA is a London-based bookseller, publisher and apparel brand. The company traces its history to the mid-nineties when Hill sold vintage books via Colette in Paris. Dover Street Market followed in 2004, meaning that Hill and Owen were selling in arguably the two best stores in the world at the same time, not a bad launch pad for a company that was finally given the name IDEA in 2009.
24.5 x 31.5 cm
128 pages
Softcover Magazine including a fold-out poster and sticker sheet
Limited edition of 2000
Published by IDEA Produced by Ice Studios