Former Merchandise is a clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette & Dylan Rieder. Therefor it’s 100% Rider Owned. Born in late 2016/early 2017, Former is an apparel brand that has worked to harness the creativity of four of the most influential board riders of our generation. After years of being at the disposal of large, disconnected companies, Dane, Craig, and Austyn are out to create the brand they want to ride for, and the clothes they want to wear. No big corporations, no grinch worthy ad campaigns, just hardcore surfing and skateboarding with a big dose of style. That’s the Former clothing brand. Former has a simple mission of creating, designing and producing exactly what the team wants to wear. Luckily the Former Merchandise has a great sense of style.