{"product_id":"idea-5","title":"IDEA - SELF SERVICE 1994–2026, THE ADS","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSELF SERVICE\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003e1994–2026, THE ADS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe new expanded edition of an IDEA classic, favourite and bestseller—now spanning 32 years of advertising from \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSelf Service\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe first editions of \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSELF SERVICE: THE ADS\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e covered 1994–2019, followed in 2022 by the first expanded edition. Now, four more years have been added, creating an indispensable 400-page visual survey of fashion advertising from 1994 to 2026.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis edition includes all the advertisements featured in the previous editions, from 1990s favourites such as Raf Simons, Helmut Lang and Prada to Nicolas Ghesquière-era Balenciaga. It also brings the story up to date with campaigns from Demna’s Balenciaga, Bottega Veneta and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe book began as an idea from \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eSelf Service\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e’s Ezra Petronio—and it may be the best idea we ever had. Almost any long-running fashion magazine could have created this definitive visual reference. They didn’t. Ezra did, and IDEA is fortunate to publish it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSoftcover\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e30 × 23 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e400 pages\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSixth edition of 750\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePublished by IDEA\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"IDEA","offers":[{"title":"Default Title","offer_id":57237413560660,"sku":"IDEA_SEFS_6","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1169\/3076\/files\/THE_ADS_OF_SS_6TH_EDITION-0COVER.jpg?v=1790058197","url":"https:\/\/havensurf.com\/products\/idea-5","provider":"Haven Surf","version":"1.0","type":"link"}