{"product_id":"idea-norbert-schoerner-prada-archive-1998-2002-4th-edition","title":"IDEA - Norbert Schoerner - Prada Archive 1998-2002 (4th edition)","description":"\u003cp\u003e\u003cstrong\u003eIDEA - Norbert Schoerner - Prada Archive 1998-2002 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4th edition of 1500\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"tab-stops: 180.0pt;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eNorbert Schoerner PRADA ARCHIVE 1998-2002 is back in its 4th edition. A formal exercise in making a book as true to Schoerner's seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold\/hole punched format, Angela Lindvall's face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner's Prada. Its presence explains itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"tab-stops: 180.0pt;\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eNorbert Schoerner is German. He moved to London in 1988. Throughout his career as an artist, his photography and film constantly sought to establish a new set of rules, unique to his own way of thinking. Working in fashion, he is the most rigorous and aesthetically principled of all practitioners. He met his match in Prada.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNorbert Schoerner\u003cbr\u003ePRADA ARCHIVE 1998-2002\u003cbr\u003ePublished by IDEA\u003cbr\u003eDesigned by Jonny Lu Studio\u003cbr\u003eSoftback with archival-box greyboard covers 4 punched holes through the whole book\u003c\/p\u003e\n\u003cp\u003e29.7 x 22cm 178 pages\u003cbr\u003e\u003c\/p\u003e","brand":"IDEA","offers":[{"title":"Default Title","offer_id":58002508185940,"sku":"IDEA_NORBERT_SCHOERNER_PRADA_4TH","price":49.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1169\/3076\/files\/TnSQcp2t.jpg?v=1743163504","url":"https:\/\/havensurf.com\/en-us\/products\/idea-norbert-schoerner-prada-archive-1998-2002-4th-edition","provider":"Haven Surf","version":"1.0","type":"link"}