{"product_id":"gestalten-flex-appeal-the-changing-face-of-70s-skateboard-culture","title":"Gestalten - Flex Appeal - The Changing Face of '70s Skateboard Culture","description":"\u003ch2\u003e\u003cspan\u003eDescription\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003eCalifornia in the late 1970s: skateboarding explodes as culture, fueled by rapid innovation and a bold new aesthetic.\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eFlex Appeal\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ecaptures this golden era through the story of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFibreflex\u003c\/strong\u003e, one of its defining brands.\u003c\/p\u003e\n\u003cp\u003eAnchored by \u003cstrong\u003eStefan Ytterborn’s\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecollection of boards from 1975–79, and enriched by the photography of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eJörgen Brennicke\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand the creative vision of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDavid Gonzalez\u003c\/strong\u003e, the book reveals how skateboarding reshaped performance, identity, and youth culture—long before it went mainstream.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2\u003e\n\u003cspan\u003eDetails\u003c\/span\u003e\u003cspan class=\"details\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ctable class=\"product-details\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eCategory:\u003c\/th\u003e\n\u003ctd\u003eFashion \u0026amp; Style\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eEditors:\u003c\/th\u003e\n\u003ctd\u003egestalten \u0026amp; Stefan Ytterborn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eAuthors:\u003c\/th\u003e\n\u003ctd\u003eStefan Ytterborn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eRelease date:\u003c\/th\u003e\n\u003ctd\u003eJune 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eFormat:\u003c\/th\u003e\n\u003ctd\u003e21 × 26 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eFeatures:\u003c\/th\u003e\n\u003ctd\u003eFull color, soft cover, stitch bound\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eLanguage:\u003c\/th\u003e\n\u003ctd\u003eEnglish\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003ePages:\u003c\/th\u003e\n\u003ctd\u003e298\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth class=\"h6\"\u003eISBN:\u003c\/th\u003e\n\u003ctd\u003e978-3-96704-238-2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cspan class=\"details\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"accordion__toggle h6\"\u003e\u003cspan class=\"animated-plus group-expanded:rotate\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"accordion__content prose\"\u003e\n\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"text-with-icon gap-4\"\u003eAbout the Author\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cstrong\u003eStefan Ytterborn\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a visionary entrepreneur and founder of brands like\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePOC\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eCAKE\u003c\/i\u003e. Known for bridging innovation with lifestyle, he connects performance and culture in ways that resonate globally. His work highlights how products and their stories shape identity and community.\u003c\/div\u003e\n\u003cspan class=\"details\"\u003e\u003cslot id=\"details-content\"\u003e\u003c\/slot\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Gestalten","offers":[{"title":"Default Title","offer_id":56180147355988,"sku":"GESTALTEN_FLEX_APPEAL","price":33.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1169\/3076\/files\/FIFLEX_gestalten_webshop_Mockup.webp?v=1781965062","url":"https:\/\/havensurf.com\/en-us\/products\/gestalten-flex-appeal-the-changing-face-of-70s-skateboard-culture","provider":"Haven Surf","version":"1.0","type":"link"}