"TAION" is a Japanese clothing brand known for its high-quality down-filled garments, particularly jackets and outerwear. The brand's name, "TAION," actually means "body temperature" in Japanese, which suggests a focus on producing clothing that helps regulate body temperature and provides warmth in cold weather.

TAION is renowned for its lightweight yet warm down jackets, vests, and other cold-weather apparel. The brand often incorporates innovative materials and technologies to create functional and stylish outerwear. These materials and designs are intended to retain heat effectively while still allowing for breathability and comfort.