International Cycling Club

Pas Normal Studios is a Copenhagen-based brand that specializes in contemporary, high-performance cycling apparel. The brand’s philosophy is to create technically advanced clothing while blending visionary aesthetics. Through cutting-edge designs, strategic collaborations, and innovative production methods, Pas Normal Studios aims to present collections that redefine modern cycling in a fresh context.

While the brand honors cycling's rich traditions, it is also deeply focused on the patterns and colors that define today’s top fashion. With an uncompromising attention to detail, sustainable, handcrafted quality, and a forward-thinking design approach, Pas Normal Studios offers premium clothing made from the finest textiles and production techniques—on par with the needs of professional cyclists, yet designed for long-lasting durability. Though based in Scandinavia, the brand has a distinct international presence and can be found across Europe, parts of Asia, and North America.