and Wander is a contemporary outdoor clothing brand based in Japan. Keita Ikeuchi and Mihoko Mori started and wander in 2011 after working together as designers for ISSEY MIYAKE. Drawing inspiration from nature and the excitement of the mountains, their aim was to design clothing that could be worn both outdoors and in everyday life.
The brand focuses on producing high-quality and functional outdoor apparel, footwear, and accessories. Their products are designed for outdoor enthusiasts who appreciate both style and performance in their clothing.
'and wander' is known for its minimalist and modern aesthetic, combining technical materials with clean lines and earthy colors. The brand's products often feature innovative design elements, providing comfort and functionality for various outdoor activities such as hiking, trekking, and camping.
One of the core principles of 'and wander' is a commitment to sustainability. They aim to use eco-friendly materials and manufacturing processes to minimize their environmental impact. This approach appeals to consumers who are conscious of sustainability issues and seek responsible brands.