YETI is founded in 2006 and the aim for the company was very simple at the beginning. They wanted to build the cooler you’d use every day if it existed. A cooler that’s engineered for serious outdoor enthusiast that would definitely put their gear to the test. A cooler that doesn’t break. It’s safe to say that YETI has succeeded in this goal. Innovation and firsthand product experience still lay at the core of the YETI brand. It’s what brought YETI from being a cooler brand to being an outdoor brand with a wide range of high-quality YETI gear that’s build to last.