Houdini is a progressive outdoor company based in Stockholm, Sweden. What does it mean to be a “progressive” outdoor company? It means that Houdini will recycle, rent, repair and reuse as much as possible to help create a sustainable outdoor industry. Houdini is born from a deep love for nature and the experiences it brings. We encourage you all to read the Houdini manifesto which is their promise for the future. And while we think the whole list makes perfect sense, we can’t help ourselves to be drawn to that familiar line: “When there’s surf, we will go surfing.”.